But the bigger part of it is the message, right? I dont have to worry about a 20% margin or a profit to investors or shareholders or a corporate company. Youre listening to These Days in San Diego. For those two weeks, alongside the headline news, we published stories on the opening of a new boat ramp, a golden wedding anniversary, the reopening of an old pub, the relocation of the butcher's, Christmas preparations, a hay bale blaze and the senior citizens' debutante ball. They receive your newspaper, advertise in your newspaper, sometimes even when they dont have to, based on a simple precept: They trust you to do your very best to find the truth and to tell it to them. They used to have deep faith in religion and duties. Weve been talking about how changing the changing media landscape is affecting the delivery of local news. Were not the engineers who are dreaming up those next gadgets. HE IS A TWO-TIME WINNER OF THE J. OLIVER EMMERICH AWARD FOR EDITORIAL EXCELLENCE, THE HIGHEST HONOR FOR COMMENTARY WRITING PRESENTED ANNUALLY BY THE MISSISSIPPI PRESS ASSOCIATION. They usually allocate a sizable budget for the promotion and development of libraries and community centers. LIGHT: Yeah, no, I dont buy into any of that. 2. Right. I want to open this up to everyone. So it was kind of that perfect storm that was a real tough period to go through. One of those was Albert Lyon, whod buy the paper not just for himself but also for his good friend, Lenny Logan. Its important that it be respected and it is even more important that it be trusted. Every Thursday for almost 20 years, Albert Lyon (right) would buy The Bridge and read it to his good friend, Lenny Logan, beneath the shade of a wattle tree. And so they want to know why does it matter to me and were, BARRETT: And thats why weve partnered, is to really better serve the audience. Dozens of other smaller, independent publishers have followed suit, their paper-thin profits decimated by the loss of advertising from local businesses that ceased doing business. Articles I first thought mundane turned out to be very important, especially those that highlighted an achievement. Joining me to talk about how these changes are affecting local media organizations and the news theyre providing to the public are Jeff Light, editor of the San Diego Union-Tribune. Our work in agriculture finance helps clients provide market-based financial services, and fund long-term and green investments to support sustainable agriculture and agri-food value chains. I sit next to him and I gotta tell you, the mans a hes amazing. Still, many of us don't think so for a number of excuses such as: lack of motivation, feeling fatigue, not making out enough time or not at all . And I do feel that our role is to serve the community, to serve San Diego. I wanted to know, I understand like nowadays technology has been so advanced and were getting more like the e-readers and constant updates on iPhones. I guess this would be more toward Grant and Tom, Grant Barrett from voiceofsandiego.org and Tom Karlo from KPBS. IMPORTANCE OF RURAL MARKETS Today rural markets are providing substantial market share to consumer goods firms due to increase in purchasing power of rural population. In fact, Im going to let one of our callers ask him. So how do you address the digital thing? The creation of new bridge crossings could connect the world's rural and underserved communities in developing countries with services they need. Through circulation the interest of readers in the newspaper is raised. I would be surprised if in 30 years you saw newspapers. LIGHT: is a big story across America and the Minneapolis StarTribune won the Pulitzer on pension coverage two I guess two years ago, so its not impossible to catch. You know, we, as journalists, are responsible for guarding the public trust, right? It was really easy. DAWSON: but theyre made, I think, in an honest way and not just in a rush. cajun sausage pasta no cream; short ted talks with transcripts; pronovias wedding dresses KARLO: Well, for us, we want to be local but I also want to emphasize that the local content that were developing is we want to be doing thoughtful news analysis, in-depth of the subject that were talking about. NELSON: making some grand declarations as a result of that. Thats not to say that everybodys going to be able to catch everything in advance. Rural hospitals increase local access and allow patients to focus on "getting better" rather than "getting to appointments." Personalized Care Through connectivity and collaboration rural hospitals are large enough to serve our community's health needs, but we are also small enough to care. Go ahead, Iad, youre on These Days. And I think thats our role at KPBS. NELSON: Well, Voice of San Diego is almost all local news, isnt it? LIGHT: Things were edited down to manipulate the news and spread propagandathe death panel conversation came up. And youre right, theres been a lot of change sort of even preceding the sale of the paper to Platinum and the new management team thats been brought in has been pretty focused on moving the business forward so, yeah, weve got a lot going on. But when the smoke cleared and small-town stores reopened, the tourists they wanted to return were told to stay away lest they bring COVID-19 with them. There was no such thing as a death panel. And so people get the impression that a lot of this stuff thats getting thrown out there is true and nobody calls them. Approximately one-fifth of Americans live in rural areas, and 10 percent of the country's gross domestic product is generated in nonmetropolitan counties. Now, it may not be as robust in terms of the circulation but I think people want choices and thats what were in, were in the business of providing the content in the way people want to use it. Rural community newspaper is a regular publication for a community. That, in a nutshell, is the true Power of the Press. And we were taking information from people in the community on evacuating, where the fires are, where the road closures are. NELSON: Okay. Tom Karlo, KPBS has the advantage of being a TV, radio and web media service. For nearly one-in-five Americans, they offer a caring and compassionate lifeline for individuals and families who would have few health care options otherwise. And it is a concern is, is the public getting well informed information? You know, were not going to defray our attention by focusing too much on other medium other media or other ways of delivering the content. NELSON: Lets take another caller. NELSON: Jeff Light from the Union-Tribune. he issue of identity and role in community development outreach is then explored. Hello to you, Tom. And so its something that the U-T does and can do and probably will continue to do but we are focusing so precisely that we can do a lot more in our areas. And so. In a small town the local newspaper is not like the local hardware store. You know, those are the things that are very powerful in peoples minds and its really the job of everybody who traffics in honest information to help people look at the facts rather than these emotional issues, you know, that they want to believe which often, as in this case, are untrue and damaging. Grant Barrett from Voice of San Diego, youre part of that whole scheme. Finally, the essay provides ive points to consider in . Watch video for more explanation of this concept. KARLO: the comment about newspapers in general, KARLO: in terms of I actually think newspapers have a longer lifespan than people think. Talk to us about that partnership a little and why thats important. According to a. Monthly Media Reports on Suicide Incidents in Nigeria February 2023, Forest Officer Shares Video Of Two Reptiles Fighting While Standing Up, Florida student knocks out teacher then pummels her unconscious body after she seized his Nintendo Switch during class (video), Types of Circulation for Community Newspapers, Importance of Circulation in Community Newspaper Publishing. These losses will also affect many more people for whom the local paper meant so much. News travels fast in a small town; bad news travels even faster, but all too often that news is no such thing. Rural people used to be suspicious of intelligentality and book learning. BARBARA: And a lot of people are brainwashed. BARRETT: personal story as well as a statewide story, just fantastic stuff. It is a matter that we make a decision on a program on its content and value, KARLO: and not on its return on investment. So I think to ask the news media to predict problems in the future is pretty rough and, you know, but I think that, you know, as they were making the deals with unions, we were reporting on theyve cut a deal, theyre not going to get huge raises but they are getting better pensions. And, you know, or watch, you know, KPBS. 3. They cover the headlines and events globally, including local news and articles. Make sure attribution is there and so that its clear. We are a nonprofit too. But what you get over the course of your consumption of media, be it from one outlet or many outlets, is you get a steady improvement of the kinds of facts and detail that youre getting. But the stoicism that serves country people so well ensures the paper is still printed every Thursday. KARLO: And the fact of the matter is, is people want the choices. Are we missing a big picture with all of this focus on local news? As we went into, you know, the difficult times of the last couple of years, DAWSON: I probably, you know, echoed that sentiment of, DAWSON: uh-oh, this is going to be bad for America, you know, DAWSON: fewer investigative reports, etcetera. Okay. Theres a lot of factors involved. And I use the banking industry as an example. This makes it easy for such reporters to understand the basic news needs of that community with a view to writing to appeal to the target audience. KARLO: Yeah, theres a contact, you can go to the website. So peopleI think you used the word scrambling in the opening of the show. NELSON: And can you quantify that? Most rural schools and the communities that they serve are not broken. When you support your local newspaper, you are also supporting your community. NELSON: Im Dean Nelson, director of the journalism program at Point Loma Nazarene University and Im sitting in for Maureen Cavanaugh, and youre listening to These Days on KPBS. The condition of roads, bridges and other infrastructure is a major problem for 36% of urban, 27% of suburban and . NELSON: In this hour, were talking about how the changing media landscape is affecting local media companies and the news they deliver. Having a local news organization brings interests in the community together to create a personal impact . Tom, lets start with you. The local newspaper gives enduring evidence of their efforts. NELSON: Jeff Light from the Union-Tribune, stories are getting shorter at your newspaper. Tom Karlo. Recently the paper went through another round of layoffs and restructuring. Rory Devine is now almost exclusively doing education, which she was always kind of doing education but. Rural newspapers have been closing "left and right" over the past two decades, but it's important to keep them open, especially in communities with schools, according to a column in the Minot Daily News in North Dakota by former lieutenant governor and political-science professor Lloyd Omdahl. DAWSON: We certainly come through, you know, a really challenging couple of years and I think all of us in the media felt it and kind of a double whammy. And its the stuff in the middle that weve kind of started weeding out, that those little stories that it happened today but is it all that big a deal? We need to take a short break and when we return, well continue talking about how the delivery of news is changing and what it means to San Diego. Same thing, I think, that the U-Ts seeing, you know, revenues are increasing. GREG DAWSON (News Director, NBC 7/39 TV): Good morning. We have some incredible people on staff, people like Liam Dillon, whos a bulldog. Were working to restore it. Were very good at it. ERS examined some key questions about the socioeconomic effects of rural recreation development. Approximately 53% of the countries' population lives in the countryside. BARRETT: Thats right. 00:00. And she really would find that if we were to open up Qualcomm and bring all those people there that every seat would be full and the middle of the field would be full and the parking lot would be full, and thered be a queue running down the 8. We have Union-Tribunes reporters posting things online without going through editing. There are two main reasons for the resilience of small-town newspapers. LIGHT: Yeah, I mean, I would say that right now print is very, very strong. Who is the they youre referring to? NELSON: Barbara, thank you for your call. In May this year, News Limited announced it would cease printing and in some cases publishing up to 100 of its newspapers throughout rural and regional Australia. Sadly, Albert and Lenny have passed into memory, as many country newspapers had around Australia even before this pandemic hit. BARRY: It was how do you get a point across to the news media when local government has failed in their duty? BARRETT: Well, youve got a couple of points there. Im glad that someone brought up the Duke Cunningham story for which I think the previous San Diego Union received some journalism award. The You know, I saw a agenda (sic) for a media summit in Washington recently that somebody sent me and the titles of the talks were like Age of Corruption, you know, Death of Journalism. You know, I think people are confusing the way, the practices, the sort of ritualistic way that news had been produced in newsrooms that are based on a manufacturing environment that dates to the post-Civil War. KARLO: but I also put it in perspective. NELSON: Thats one of the problems with online. This is a book on rural social work practice as it exists in the United States during the first decades of the twenty-first century. COVID-19 brought these disparities to the surface within most rural communities in the United States, highlighting the limited access to health care specialists and subspecialists. That seems to be the recurring theme with the paper. That goes to KPBS and their whatever they do about it. Readership up? I mean, she is not alone. NELSON: Well, in fact, go ahead. A country practice: why newspapers are so important outside the cities. Hi, Greg. If we draw that line out into the future, clearly print is a medium whose time will end, right? During my first week, Mrs Leslie Taylor dropped in to proudly announce her six-year-old granddaughter had won a national drawing competition. Im Dean Nelson and youre listening to These Days in San Diego. The definition of the term 'rural area' is based on social and economic differencies and the criteria for it in each EU Member State is different. This means that the rural journalists reporting for the newspaper are part of the community, the content of the newspaper primarily focuses on the community, then the community members also constitute a major target audience, whether they are living in the community or in the city. NELSON: Theres a lot of people crying over their coffee right now with what you just said. Everyone is vying for their piece of the pie, or the web, and everyone is trying to figure out how to make it economically sustainable.
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